Why Honelife Stinks

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Even if you already know what I’m talking about, here’s the link to unsubscribe via the internal parameters of Honelife’s hidden form. It was rather easy to find — for me, anyway — because consumer off-the-shelf (COTS) software such as the various mailing list managers rely upon templates common among corporate subscribers.

So if you ever want to expose the unsubscribe form at an organization which does not provide one publicly, then it is a rather elementary task if you know which brand of mailing list they are using. As you’ll read, Honelife has deal-breaking shortcomings both in their marketing and IT departments.

By posting their otherwise inaccessible opt-out link, I have brought Honelife closer to compliance with the CAN Spam Act of 1998 as amended. However, Honelife.com might not be around to benefit from this act of charity beyond the remainder of its domain lease — considering a deluge of bad publicity is a horrible way to get a stillborn business “off the ground.”

Because many people — especially in the business world — speed read through just about everything, I remind readers that I am referring to the website Honelife.com and not to “home life.” On November 13, an individual allegedly named “Jessica Wood” sent me the following message:

Unsolicited invitation from the alleged founder of Honelife.com

Date: 11/13/2013
Subject: Introduction
Hi Joseph,

We’re both members of the Students in Psychology-group on LinkedIn, and I came across your profile. I’m getting ready to launch a new website, HoneLife.com, and I need some creative people to submit photos, creative writing, and other artwork on an ongoing basis once the site launches in the next few weeks.

I was wondering if you (and/or anyone you know; student work would be great) would be interested in participating and showcasing your creative skills on HoneLife. Right now the website is just a sign-up page, and it’s sort of vague, but I’ll explain it in a bit more depth so you can decide if you’re interested.

In a nutshell, HoneLife is the simultaneous focus on a single word. So all users will get the same word (one word per week) and be given optional suggestions to aid in “experiencing” that word. For example:

Weekly Word: Powerful
-Observe powerful in your surroundings. What is powerful in your life? What makes you feel powerful? What appears to be powerful to others? Capture what you see, putting your creative spin on it (i.e. photos, drawings, writing, etc.). Share your creations and experiences on Hone. Compare them to others. How was your experience unique? What connections did you discover?

I don’t want the site to be another place for people to post pictures of their breakfast or selfies. I want it to really awaken their inner artist. This is why I need some creative thinkers to set the example from the get go. The contributor’s name will appear with any submitted piece of work with the option to link to a personal or affiliated site, and also I will be promoting the site through Facebook ads and other forms of marketing, so there is potential for some good publicity.

If you’re in or even just intrigued, all you need to do is sign-up at http:// HoneLife.com (it’s free!), and contribute your creative perspective once the site launches. It will be as easy as uploading a photo or posting a comment to Pinterest or Facebook.

There are no requirements or commitments. It’ll be a fun and easy way for established and developing artists to market and “hone” their skills, get new ideas, and most importantly share inspiration. Hope to see your perspective on HoneLife!


Being busy but always scheming about new ways to promote myself, I got around to visiting the site about a week later. I examined the one-page website and sent the following questions both to Jessica Wood via LinkedIn and to the Honelife administrator at the email address listed: headhonecho@honelife.com — feel free to contact him or her about this post to show I’m not the only one onto their tricks.

Questions that Honelife.com refused to answer

Monday, November 19, 2013 10:19 AM
From: [My email]
To: headhonecho@honelife.com
Subject: 3 Questions

I have several questions about the HoneLife.com website:

1) How does one actually create a HoneLife profile, as opposed to merely joining the mailing list?

2) Does the user-contributor maintain ownership of his or her own user content submitted, albeit with a non-exclusive license to HoneLife to reproduce said material?

3) Where is the Terms of Use (TOU) page? This would answer not only Question 2 but also a bunch of other questions related to user privileges and responsibilities.

Thank you for clarifying,
Joseph Ohler, Jr.

Well, Jessica — this is my “perspective on Honelife!” I sent several follow-up inquiries — one warning of such an unfavorable review of Honelife.com if its administrator did not respond or post Terms of Use — but apparently neither Honelife nor Jessica Wood care not about their reputations.

Therefore, I have let the world know what an inconsiderate person the individual behind the headhonecho@honelife.com email address is; raised suspicion as to whether Jessica Wood is even affiliated with Honelife or is making misrepresentations; and wonder what Honelife is hiding by not disclosing a Terms of Use / End User License Agreement / Legal Disclosure whatever it wants to call its contractual and liability terms.

To further pile it on, I’ll add that Jessica incorrectly referenced the group: The actual name of the LinkedIn group we’re both in is “Psychology Students Network,” NOT “Students in Psychology Group.” Wood was so quick to send off her spam that she didn’t bother getting right the name of the one group from which a sheen of mutual interest could have been gleaned.

To summarize, we have two morals to this anecdote:

1) Always include a thorough Terms of Use (TOU), End User License Agreement (EULA), or other Legal Agreement on your website; and

2) Always respond to genuine inquiries before they turn ugly. I’m generally jovial but will “viciously take down” a person — fully within the law, as on this blog — if he or she treats me like a non-factor.

I count! Dear reader, let Honelife know that you count, too. I doubt many of you have subscribed to Honelife, but here’s a link to opt-out of that suspicious operation.

January 24, 2014 Update: Honelife has, in fact, added a Terms of Use page. Below is a screen capture with my comments; you can tell the Honelife documentation is expanding — rather unfavorably for users.

Honelife.com Terms of Use remove rights, 'grant' the right to share which already exists

Besides reluctantly posting a TOU page, Honelife has updated its page from the original pre-launch:

Honelife.com pre-launch page circa December 2013

And turned its index page into a Pinterest ripoff, but with less functionality. Congrats, Ms. Wood!

Honelife.com as of late January 2014

02-20-2014 Update:
My blog post about Honelife ranked higher than the actual site for three straight months! Here is a screen capture of this post’s SEO success, of my most recent days of dominance:

Honelife search engine result page (SERP) as of February 1, 2014

Honelife.com Sucks, Non-Responsive Web Admin, Founder Doesn’t Care, Honelife Spam on LinkedIn, Vicious Takedown, Stillborn Business

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